Designing for Engagement: A UX Journey in Developing a Startup's Digital Presence
Designing for Engagement: A UX Journey in Developing a Startup's Digital Presence
Plan Forward - Website
3 min read
3 min read
Role:
Role:
UX Designer & Researcher
UX Designer & Researcher
Visual Designer
Visual Designer
No Code Developer
No Code Developer
Timeline:
Timeline:
3 Weeks
3 Weeks
Industry:
Industry:
EdTech
EdTech
B2B
B2B
"Plan Forward is AI-driven software that serves as the planning implementation co-pilot for K-12 districts and school administrators."
As a member of the Plan Forward Design Team, I was tasked with establishing the platform website and developing the startup's digital presence, with a key focus on driving user conversions to the "Contact Us" page.
Given the time constraints, I coordinated with the CEO and planned a 3-week sprint.
"Plan Forward is AI-driven software that serves as the planning implementation co-pilot for K-12 districts and school administrators."
As a member of the Plan Forward Design Team, I was tasked with establishing the platform website and developing the startup's digital presence, with a key focus on driving user conversions to the "Contact Us" page.
Given the time constraints, I coordinated with the CEO and planned a 3-week sprint.
"Plan Forward is AI-driven software that serves as the planning implementation co-pilot for K-12 districts and school administrators."
As a member of the Plan Forward Design Team, I was tasked with establishing the platform website and developing the startup's digital presence, with a key focus on driving user conversions to the "Contact Us" page.
Given the time constraints, I coordinated with the CEO and planned a 3-week sprint.
Week 01
Week 01
Week 01
Understand the need of the website.
I collaborated closely with the CEO, CTO, and other stakeholders to define the vision and requirements for the website.
Understand the need of the website.
I collaborated closely with the CEO, CTO, and other stakeholders to define the vision and requirements for the website.
Guidelines of Design
Guidelines of Design
Guidelines of Design
We will first design version 0.1 of the website and develop further as the product develops.
Product details will not be shown in version 0.1.
Primary focus is to - direct potential customers to contact the team and to create a website presence for the potential investors.
We will first design version 0.1 of the website and develop further as the product develops.
Product details will not be shown in version 0.1.
Primary focus is to - direct potential customers to contact the team and to create a website presence for the potential investors.
Carried out a comparative analysis and understand the key design aspects followed.
Carried out a comparative analysis and understand the key design aspects followed.
Week 02
Week 02
Week 02
Conducted multiple rounds of meeting with client.
Understand the copy for the website.
Plan the structure of the content and developed the sitemap.
Conducted multiple rounds of meeting with client.
Understand the copy for the website.
Plan the structure of the content and developed the sitemap.
Produced sketches and wireframes to visualize the website's structure.
Produced sketches and wireframes to visualize the website's structure.
Week 03
Week 03
Week 03
In the concluding week, I translated the insights gleaned from research into a high-fidelity Figma prototype. This prototype underwent iterative testing and refinement based on feedback from team members.
Concurrently, I commenced development in Framer, focusing on creating a responsive and intuitive interface. By sprint's end, the website stood poised for launch, with plans for future iterations to incorporate additional features and enhancements.
In the concluding week, I translated the insights gleaned from research into a high-fidelity Figma prototype. This prototype underwent iterative testing and refinement based on feedback from team members.
Concurrently, I commenced development in Framer, focusing on creating a responsive and intuitive interface. By sprint's end, the website stood poised for launch, with plans for future iterations to incorporate additional features and enhancements.
Developed a high-fidelity Figma prototype integrating user feedback.
Initiated development in Framer, emphasizing a seamless user experience.
Conducted iteration sessions with the team to refine design and address concerns.
Developed a high-fidelity Figma prototype integrating user feedback.
Initiated development in Framer, emphasizing a seamless user experience.
Conducted iteration sessions with the team to refine design and address concerns.
Next Steps
Next Steps
Next Steps
Implement hidden features such as product login, signup, and pricing.
Prepare for V.2 by incorporating user feedback and enhancing existing features.
Explore opportunities for further personalization and interactivity to enhance user engagement.
Implement hidden features such as product login, signup, and pricing.
Prepare for V.2 by incorporating user feedback and enhancing existing features.
Explore opportunities for further personalization and interactivity to enhance user engagement.
Key Learnings
Key Learnings
Key Learnings
Effective Communication: Clear communication with stakeholders is essential for aligning goals and expectations from the outset.
Prioritization: With limited time, prioritizing tasks based on importance and feasibility is crucial to meet project objectives.
Iterative Design: Iterative design allows for continuous refinement based on user feedback and stakeholder input, resulting in a more user-centric product.
Consistency vs. Context: While consistency is important for usability, small variations in CTA wording can be effective if they fit the context. Contact Us" in the top navigation is clear and straightforward, which is great for users who know exactly what they want to do.
"Get in Touch" in the hero section can feel more inviting and conversational, which can be appealing for first-time visitors.
"Let's Talk" in the About Us section can feel more personal and aligned with building a relationship, which is often the intent in an "About Us" context.
Effective Communication: Clear communication with stakeholders is essential for aligning goals and expectations from the outset.
Prioritization: With limited time, prioritizing tasks based on importance and feasibility is crucial to meet project objectives.
Iterative Design: Iterative design allows for continuous refinement based on user feedback and stakeholder input, resulting in a more user-centric product.
Consistency vs. Context: While consistency is important for usability, small variations in CTA wording can be effective if they fit the context. Contact Us" in the top navigation is clear and straightforward, which is great for users who know exactly what they want to do.
"Get in Touch" in the hero section can feel more inviting and conversational, which can be appealing for first-time visitors.
"Let's Talk" in the About Us section can feel more personal and aligned with building a relationship, which is often the intent in an "About Us" context.
Conclusion
Conclusion
Conclusion
Through a systematic and iterative design process, I established the foundation for Plan Forward's website, aligning with their vision from the start. This sprint project highlights the importance of collaboration, business and user-driven design, and iterative development in creating impactful digital experiences within a tight timeframe.
Through a systematic and iterative design process, I established the foundation for Plan Forward's website, aligning with their vision from the start. This sprint project highlights the importance of collaboration, business and user-driven design, and iterative development in creating impactful digital experiences within a tight timeframe.
Previous Project
Previous
Project
Elevating User Experience in a Banking Website Redesign -HDFC BANK
Elevating User Experience in a Banking Website Redesign -HDFC BANK
Next Project
Next Project
Conducting Heuristic Analysis for an Optimized User Experience in a 3D Modeling SaaS Product
Conducting Heuristic Analysis for an Optimized User Experience in a 3D Modeling SaaS Product
Let's solve understand the problems together !!
Let's solve understand the problems together !!
Designed by Kaushik Das
Designed by Kaushik Das